
ãã®èšäºã®ä¿¡é Œæ§ã«ã€ããŠ
- 京éœå€§åŠå€§åŠé¢ã忥åŸããµã©ãªãŒãã³ã10幎çµéšã
- çŸåšåäººäºæ¥äž»ãšããŠå¥®éäžã
- ç ç©¶æ°è³ªãããããã¬ãŒã
- WebããŒã±ãå匷ãããã°éå§1幎ã§å¹Žé13äžPVãéæã
- èªè ã«æçãªæ å ±ãšãªããå°ãã§ãèªè ã®æ¥ã ã®ç掻ãæããã§ããããå¿ãããŠå·çããŸãã
WordPressã®åçåã®æ¹æ³ãç¥ããã
ããã°ãå§ããã
ãã®æ©ã¿ã解決ã§ããèšäºãçšæããŸããã
ãã®èšäºã§ç޹ä»ãããWordPressã®åçåã®æ¹æ³ããèªãã°ãåå¿è ã§ãWordPressã§ããã°ãå§ããŠåçåã§ããŸããã
ãªããªããç§ãå®éã«ãã®æ¹æ³ã§ããã°ãå§ããŠã5ãæç®ã§1äžåãéæããããã§ãã
ãããããŸããŠãããã«ã¡ã¯ã颯 Souã§ãã
- ããã°æŽ3幎
- 幎éæé«PVã¯13äžPV
- å©çšãµãŒããŒïŒ
- ã¯ãŒããã¬ã¹å©çšããŒãïŒ
AFFINGER6ïŒWordPressããŒãïŒ
ããã°æŽã¯3幎ã»ã©ã
ãã£ãšãäœæ²ããã«ãã®èšäºãæžããŠãŸããã
ã¢ã¯ã»ã¹ããèšäºãæžãããšã«åŸã ã«äŒžã³ãŠãããŸããã

éå»1幎ã®ããã°ã¢ã¯ã»ã¹æ°ã¯13äžPVã§ããã

éå»ããã«ãPã«ãªãã«ã¯ãã§æ€çŽ¢é äœ1äœã®å®çžŸããããŸãã
äžèšã¯3ãæéã®å®çžŸã§ãµãŒãã³ã³ãœãŒã«ã®å€ã§ãã

ãŸã ãŸã ãããããŸãããã鳿¥œããã¬ãŒã«ãªãã€ã€ãããŸãã
èªå·±ç޹ä»ã¯ãããããã«ããŸãããäžç·ã«WordPressãã¯ãããŸãããã
èšäºååã§ã¯ãåå¹Žã§æ1äžåç²åŸãããŸã§ã®ã³ããããèšäºåŸåã§ã¯ãããã°ã®å§ãæ¹ãšåçåã®æ¹æ³ãã解説ããã®ã§ãã£ããèªãã§ãã ãããã
ã»ããã°åçã®çŸç¶åæ
äžèšã¯ãã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°åäŒã«ããã¢ãã£ãªãšã€ãã§ã®1ãæã®åå ¥ã®çµ±èšã§ãã

ãããããæ Œä»ããããšæ¬¡ã®ããã«ãªã£ãŠããŸãã
æå | ã¬ãã« | å²å |
åå ¥ã¯ãªã | ã¢ã³ããŒã¯ã©ã¹ | 32.6% |
1000åæªæº | ãã®ã㌠| 16.5% |
1000å以äžïœ5000åæªæº | è±ãã®ã㌠| 9.3% |
5000å以äžïœ1äžåæªæº | ããŒãã¹ | 6.1% |
1äžå以äžïœ3äžåæªæº | ã«ãŒã㌠| 8.6% |
3äžå以äžïœ5äžåæªæº | ã¹ãŒããŒã«ãŒã㌠| 4.1% |
5äžå以äžïœ10äžåæªæº | ã¢ããã¥ã¢ | 4.0% |
10äžå以äžïœ20äžåæªæº | ãããã¢ã | 4.5% |
20äžå以äžïœ50äžåæªæº | ãšãã¹ããŒã | 4.4% |
50äžå以äžïœ100äžåæªæº | ã»ããã | 3.3% |
100äžåä»¥äž | ãã | 6.5% |
æ1äžå以äžçšŒãã§ããã²ãšã¯ãå šäœã®35.4%ã§ãã
é 匵ãã°ç®æããç¯å²ã ãšæããŸãã
ã»ããã°ã§ãéã皌ãä»çµã¿ã¯3ã€
ããã°ã§ãéã皌ãä»çµã¿ã¯äžèš3ã€ã§ãã
ã»ã¢ãã»ã³ã¹ïŒã¯ãªãã¯å ±é
¬åïŒ
ã»ã¢ãã£ãªãšã€ãïŒææå ±é
¬åïŒ
ã»èªåã®ååã®è²©å£²
ã»ã¢ãã»ã³ã¹
ã¢ãã»ã³ã¹ã¯èªè ãåºåãã¯ãªãã¯ãããåçãããããã€ã¡ãŒãžã§ãã
ã¢ãã»ã³ã¹åºåã¯1PVã0.2åïœ0.3åã»ã©ã§ãããã°ã«ãã£ãŠç°ãªããŸãã
ã»ã¢ãã»ã³ã¹ã®äŸ

äžèšã¯ã¢ãã»ã³ã¹ã®äŸã§ãã
åœããã°ã§ã¯ã¢ãã»ã³ã¹åºåã9岿žãããŸããã
çç±ã¯èªè ã«èªã¿ã«ãããªãããã§ãã
ã»ã¢ãã£ãªãšã€ã
ã¢ãã£ãªãšã€ãã¯ãåºåãæçŽãããåçãããããã€ã¡ãŒãžã§ãã
äŸãã°1ä»¶5000åã®æ¡ä»¶ã§10åæçŽããã5äžåããããã®ã¯ããããã§ãããã
ã»ã¢ãã£ãªãšã€ãã®äŸ

äžèšã¯ã¢ãã£ãªãšã€ãã®äŸã§ãã
ã»èªåã®åå販売
èªåã§ååãäœã£ãŠãããã°ã§ç޹ä»ããŠåçãããããã€ã¡ãŒãžã§ãã
èªåã®ååãªã®ã§äŸ¡æ Œã¯èªç±ã«æ±ºããããšãã§ããŸãã
ã»åå¹Žã§æ1äžåç²åŸãããŸã§ã®ã³ã
ã»åºæ¬æŠç¥
ã»åŸæãªå
容ã§çºä¿¡ããã
ã»ããããªé åã§ç«¶åãåŒ±ãæ¥œã
æ€çŽ¢äžäœã«
ã»ããåéã«ç¹åããŠæžãã
åŸæãªå 容ãããã°ã«ããã»ããããã§ãã
ãªããªããããã°ã§ã¯ã¿ããªãã®ããåã£ãŠãŸãã
åŸæã§ã¯ãªãã®ã«ãåã€ããšã¯é£ããã§ãããã
ãŸããããããªé åãçãããšã倧åã§ãã
ãªããªããç«¶åãå°ãªããªãããã
ããããªé åã ãšãæ€çŽ¢äžäœã«ãªãããããåžå Žãç¬å ã§ããå¯èœæ§ããããŸãã
ããåéã«ç¹åããŠããã°ãäœãããšã倧åã§ãã
ç¹åããã°ã®æ¹ããå°éæ§ãæš©åšæ§ãä¿¡é Œæ§ãæ§ç¯ãããããäžäœè¡šç€ºãããããã§ãã
ã»æŒãããŠããã¹ããšãã
æŒãããŠããã¹ããšããã¯äžèšã
ã»æ€çŽ¢ããªã¥ãŒã ã®é«ãããŒã¯ãŒããæžã
ã»æ€çŽ¢äžäœã«ããããã«èªè
ã®æ©ã¿ã«åŸ¹åºçã«åãåã
ã»æ€çŽ¢ããªã¥ãŒã ã®é«ãããŒã¯ãŒãã§æžã
æ€çŽ¢ããªã¥ãŒã ã調ã¹ãæ¹æ³ã¯ã
ã»æ€çŽ¢æ°äºæž¬ããŒã«
ã»ããŒã¯ãŒããã©ã³ããŒ
ãªã©ã®ãœããã䜿ããŸãã
ããŒã¯ãŒãããšã®æéã®æ€çŽ¢æ°ã®ç®å®ãåãããŸãã
äŸãã°ãã€ã³ã¿ãŒããããæ¯èŒããšããããŒã¯ãŒãã§æ€çŽ¢é äœå¥ã®ã¢ã¯ã»ã¹æ°ãèŠãŠã¿ããšãaramakijake.jpã«ãããšã
ãã€ã³ã¿ãŒããããæ¯èŒãã®æ€çŽ¢é äœ | Googleæéã¢ã¯ã»ã¹æ° | Yahooæéã¢ã¯ã»ã¹æ° |
1äœ | 3350 | 838 |
2äœ | 944 | 236 |
3äœ | 668 | 167 |
4äœ | 478 | 119 |
5äœ | 385 | 96 |
6äœ | 316 | 79 |
7äœ | 267 | 67 |
8äœ | 236 | 59 |
9äœ | 224 | 56 |
10äœ | 235 | 59 |
ãšãªã£ãŠããŸãã
æ€çŽ¢é äœã®1äœããšãã°ãGoogleããæé3350人ãYahooããæé838人ã®ã¢ã¯ã»ã¹ãèŠèŸŒããŸãã
ã»æ€çŽ¢äžäœã«ããããã«èªè ã®æ©ã¿ã«åŸ¹åºçã«åãåã
æ€çŽ¢äžäœã«ãªããããã®ã¯ãèªè ã®æ©ã¿ã解決ããèšäºã§ããããšã§ãã
ãŸããèªè æºè¶³åºŠãé«ããã°ãããªãã®èšäºããã¯ãªãã¯ããããå¯èœæ§ãé«ãŸããŸãã
ã€ãŸããã¢ãã»ã³ã¹ãã¢ãã£ãªãšã€ãã®åçã«ã€ãªãããŸãã
ã»ç«¶åã匷ããŠãåçèšäºãæžãã
åçããŒã¯ãŒãã§èšäºãæžãããšã¯å€§åã§ãã
äŸãã°ããã€ã³ã¿ãŒããããæ¯èŒãã®ããŒã¯ãŒãã¯ãåçããŒã¯ãŒãã§ãã
ãã®ããŒã¯ãŒããèªè ãã€ã³ã¿ãŒããããµãŒãã¹ãæ¯èŒããŠãããããã°ä¹ãæããããšèããŠããäººãæ€çŽ¢ããã¯ãŒãã
ã¢ã¯ã»ã¹äžäœãåãã°ãæçŽããŸãã
ãã¡ãããåçããŒã¯ãŒãã¯ç«¶åã匷ãã§ãã
ãã®å Žåã¯ã
ãsoftbankå ãNUROå ãæ¯èŒã
ãªã©ãåæšããŒã¯ãŒãã䜿ã£ãŠããããããã§å ·äœçãªããŒã¯ãŒãããããŠãã¢ã¯ã»ã¹ãçããŸãããã
ã»åçåãã€ã³ãã®ãããã䜿ã
åçããŒã¯ãŒãã§èšäºãæžãããã®ã®ãæ€çŽ¢äžäœã«ãªããªãã
ãããªæ©ã¿ã¯äžè¬çã§ãã
ãã®å Žåã¯ãåçåãã€ã³ãã®ãããã§åçåãè¡ããŸãã
äŸãã°ããã€ã³ã¿ãŒããããæ¯èŒãã®èšäºãã¯ãªãã¯ããŠãããããã®æŠç¥ãšããŠãç¯çŽè¡ããã°ãæããããŸãã
ç¯çŽè¡ããã°ã«éãŸã人ã¯ãããªããšãããŠç¯çŽããããããšèããŠãã人ãéãŸããŸãã
ã€ãŸãããã®èšäºã«ãã€ã³ã¿ãŒããããæ¯èŒãã®èšäºãå éšãªã³ã¯ããããšã«ãããã¢ã¯ã»ã¹ãèŠèŸŒããã§ãããã
ã©ããªèªè ãããªãã®ããã°ã«éãŸããäœã奜ãã§ããã®ãææ¡ããã
ã»æ1äžå皌ãããã®ç®æšãšãªãã¢ã¯ã»ã¹æ°
æ1äžå皌ãããã®ç®æšãšãªãã¢ã¯ã»ã¹æ°ã¯ã
ã»Google Adsenseã§5äžPV
ã»ã¢ãã£ãªãšã€ãã§5000忡件ã2æçŽ
ã§ãã
ã»Goole Adsenseã§5äžPV
ã¹ã¿ãŒãã©ã€ã³ã«ãã£ããããŸãã¯éç®ã§ãŽãŒã«ãçºããŠã¿ãŸãããã
æ1äžå皌ãã«ã¯ã
Google Adsenseã§ã¯ãªãã¯å䟡20åãCTRïŒ1ïŒ ãšãããšãæã«5äžPVå¿ èŠ
ã§ãã
ããã¯ããåçïŒPVÃCTRÃCVRÃåºåå䟡ãã§èšç®ããŠããŸãã
ã¢ãã»ã³ã¹ãªã®ã§ãCVRïŒ1ã§èšç®ããŠããŸãã
ã»ã¢ãã£ãªãšã€ãã§ã¯æã«æ¡ä»¶5000åã2æçŽ
ã¢ãã£ãªãšã€ãã§æ1äžåããã«ã¯ã©ããããé客ãå¿ èŠãªã®ãã
ããã¯ãæã«5000åã®æ¡ä»¶ã2ä»¶æçŽããã°ããã
ã§ã¯ãã©ããããã¢ã¯ã»ã¹ãå¿ èŠãªã®ãã
å床ããåçïŒPVÃCTRÃCVRÃæçŽå䟡ãã®å ¬åŒã«åœãŠã¯ããŠã¿ãŸãã
æ1äžåãšãªãPVæ°ã¯ãæçŽå䟡5000åãCTR10%ãCVR0.5%ã®æ¡ä»¶ã§ãæ4000PV
ã€ãŸããåºåã貌ã£ãããŒãžãæã«4000åã¢ã¯ã»ã¹ããããæ1äžåã«å°éããŸãã
æã«4000åã¢ã¯ã»ã¹ãšã¯ãããã1æ¥133ã¢ã¯ã»ã¹ã§ãã
ã»1幎ç®ã®åçãš3幎éã®åçåèš
ã»1幎ç®ã®åç
ç§ã®çµéšã§ãããããã°ã1幎çµéæç¹ã§ã®ããã°åçã玹ä»ããŸãã
1ãæç® | 0å |
2ãæç® | 1å |
3ãæç® | 7å |
4ãæç® | 4å |
5ãæç® | 10091å |
6ãæç® | 312å |
7ãæç® | 168å |
8ãæç® | 2228å |
9ãæç® | 2637å |
10ãæç® | 2276å |
11ãæç® | 2141å |
12ãæç® | 5271å |
5ãæç®ã§æã«1äžåãéæããŸããã
ã»ããã°ãå§ããŠãã3幎ã®åçåèšã¯20äžå
çŸåšåçåèšã¯çŽ20äžåã«å°éããŸããã
ã³ãã¯èªåã«ããçºä¿¡ã§ããªãå
å®¹ãæžããŠãããšããããšã
ããã§ãè¶£å³ããã°ã§ããå°é£ããããã¯çšŒãããã
ä»äžçŽãæå€§ã®çºèŠã§ããïœÏâïŒïœ·ïœïŸïŸïœ°ïŸ
ã»WordPressåçåã®æ¹æ³
WordPressåçåã®æ¹æ³ã解説ããŸãã
â ããã°ãäœã
ã»WordPress

WordPressãå§ããã«ã¯ããµãŒããŒãã¬ã³ã¿ã«ããå¿ èŠããããŸãã
ã»ããããã¯ãšãã¯ã¹ãµãŒããŒ
WordPressãå§ãããªãããšãã¯ã¹ãµãŒããŒãããããã§ãã
ã¯ãããªäººã«ããããã§ãã
ã»SEOã§è©äŸ¡ãããé«éãµãŒããŒãã»ãã
ã»ãããããã¬ãŒãšåçã®ç°å¢ãã»ãã
ãã®ããã°ã¯ãšãã¯ã¹ãµãŒããŒã䜿ã£ãŠãŸãã
å®éããšãã¯ã¹ãµãŒããŒã§å¹Žé13äžPVããããåºããŠããŸãã
ãšãã¯ã¹ãµãŒããŒã®ã¹ã¿ã³ããŒããã©ã³ãªãæé¡990åãããããŸãã
300GBã§å€§å®¹éã
ãšãã¯ã¹ãµãŒããŒã§ã®ããã°ã®å§ãæ¹ãäžå¯§ã«æžãäžããŸããã
ãšãã¯ã¹ãµãŒããŒã§ã®WordPressã®å§ãæ¹è§£èª¬èšäº
ã»å®äŸ¡ãªããªãããããããã
äžæ¹ã
ã»ãã£ãšå®äŸ¡ãªãµãŒããŒããã
ãããªæ¹ã¯ãããªããããéžãã§ããŸãã
ãšãã¯ã¹ãµãŒããŒãšããªããããæ¯èŒèšäºã¯ãã¡ã
ããªãããã®ã©ã€ããã©ã³ãªãæé¡220åãããããŸãã
200GBã§å€§å®¹éïŒ
ã»çµ¶å¯Ÿéžãã§ã¯ãããªãã¬ã³ã¿ã«ãµãŒããŒ
絶察éžãã§ã¯ãããªãã¬ã³ã¿ã«ãµãŒããŒã®ç¹åŸŽã¯äžèšã
ã»ãµã€ãé床ãé
ã
ã»ã¢ã¯ã»ã¹ãéäžããæã«èœã¡ã
ã»ãµããŒããæªã
ã»ç®¡çç»é¢ã䜿ãã«ãã
ã»ãµã€ãé床ãé ã
ç¹ã«ãµã€ãé床ã¯éèŠã§ãã¬ã³ã¿ã«ãµãŒããŒã®éžã³æ¹ãééãããšããããæ¹åããŠãPageSpeed Insitesã§90ç¹ä»¥äžåºããªããµã€ãã«ãªã£ãŠããŸããŸãã
ãµã€ãé床ãé ããšãªãã ãããšãããšãã¢ã¯ã»ã¹ããŠã衚瀺ããããŸã§æéãããããªã©èªè ã«èŠçãäžããããã
ãã£ããã¢ã¯ã»ã¹ããããŠããé¢è±ãããŠããŸããŸãã
ã»ã¢ã¯ã»ã¹ãéäžããæã«èœã¡ã
ãŸãã¢ã¯ã»ã¹ãéäžããæã«èœã¡ãã®ãèããã®ã
ãã£ãã倧éã«ã¢ã¯ã»ã¹ãéãŸãããã«ãªã£ãŠããã¢ã¯ã»ã¹ãé æã¡ã«ãªã£ãŠããŸããŸãã
ãã®ãããªç¶æ³ã«åºããããããæåãã倧éã¢ã¯ã»ã¹èæ§ã®ãããµãŒããŒã«ããŠããã°ããã£ããšæãã¯ãã
ã»ãµããŒããæªã
ãµããŒããéèŠã§ãã
ç¹ã«ãåå¿è ã®å Žåãçžè«ããçžæãããªãã®ãçŸç¶ã
ãããããããµãŒããŒäŒç€Ÿã«ãµããŒããããã°ãå®å¿ããŠå©çšããããšãã§ããŸããããã
ãŸããããã¯ã¢ããæ©èœãããããéžã¶ãã€ã³ãã
ããã¯ã¢ãããåã£ãŠãããªããšããªã«ãã®æåã«WordPressãæ¶ããŠããŸã£ãããåããªããªã£ãããããšãã«ãã²ãŒã ãªãŒããŒã«ãªã£ãŠããŸããŸãã
ç¹ã«åå¿è ã§ãWordPressãå°ãã«ã¹ã¿ãã€ãºããéã«åããªããªã£ãŠããŸã£ããšããæ¹ãããŸãã
ãããªæã¯ãããã¯ã¢ããã埩掻ã§ããã°ããã§ãããã
ã»ç®¡çç»é¢ã䜿ãã«ãã
管çç»é¢ã®äœ¿ãããããæ°ã«ãªãç¹ã
WordPressãèªåã§ã€ã³ã¹ããŒã«ããã®ã¯å°ã倧å€ã§ãç°¡åã€ã³ã¹ããŒã«æ©èœãããã°ã©ã¯ãã³ã§ãã
ã»ãšãã¯ã¹ãµãŒããŒãšããªãããã®ç¹åŸŽ
ãšãã¯ã¹ãµãŒããŒïŒã¹ã¿ã³ããŒãïŒãšããªãããïŒã©ã€ããã©ã³ïŒã«ã€ããŠããããã®ç¹ãèŠãŠãããŸãã
ãšãã¯ã¹ãµãŒããŒïŒã¹ã¿ã³ããŒãïŒã®ç¹åŸŽ | ããªããã(ã©ã€ããã©ã³)ã®ç¹åŸŽ | |
ãµã€ãé床ã¯é ããªãã | âäžçæéã¯ã©ã¹ãšè©ããã人æ°ã®é«éç°å¢ãKUSANAGIãã®æè¡ãå°å
¥ã Webãµã€ã衚瀺ã«ãããSEOïŒæ€çŽ¢ãšã³ãžã³æé©åïŒã®ããã®æé©ååŠçããã¯ã³ã¯ãªãã¯ã§é©çšã§ãããXPageSpeedïŒãšãã¯ã¹ããŒãžã¹ããŒãïŒãæ©èœãã¢ããããŒãã | ãããªãããïŒã¢ã¯ã»ã©ã¬ãŒã¿ãå©çšããããšã§ããµã€ãã®è¡šç€ºãé«éåãããµãŒããŒé«è² è·æã§ãå®å®ããŠè¡šç€ºãããŸãã |
ã¢ã¯ã»ã¹ãéäžããæã«èœã¡ãªãã | âè¶ é«éã§å€§éã¢ã¯ã»ã¹ã«åŒ·ã | â³ãã€ã¹ããŒããã©ã³ãé€ãå šãŠã®ãã©ã³ã«ãããŠããµãŒããŒåŽã§Webãµã€ããžã®åæã¢ã¯ã»ã¹æ°ã«ã€ããŠå¶éå€ããã |
ãµããŒããæªããªãã | âåå¿è
ã®æ¹ãå®å¿ïŒ24æé365æ¥ãµããŒã âæ¯æ¥ããã¯ã¢ããåŠçã宿œ | ãã¡ãŒã«ãã£ãããµããŒããããé»è©±ãµããŒãã¯ã¹ã¿ã³ããŒããã©ã³ã®äžäœãã©ã³ã§ããã ãããã°ã¢ããã¯ææããšã³ã¿ãŒãã©ã€ãºãã©ã³ã¯ãã€ã§ãç¡æã§ããã¯ã¢ãããªãã·ã§ã³ããå©çšå¯èœ |
管çç»é¢ã䜿ããããã | âWordPressç°¡åã€ã³ã¹ããŒã«æ©èœã§ç°¡åã«çŽ æ©ãWordPressãèšçœ®ããããšãã§ãã | âWordPressç°¡åã€ã³ã¹ããŒã«æ©èœã§ç°¡åã«çŽ æ©ãWordPressãèšçœ®ããããšãã§ãã |
ã®ã¹ã¿ã³ããŒããã©ã³ã¯æå¥ãªãã
å®éã«äœ¿ã£ãŠã¿ãççŽãªã¬ãã¥ãŒãè¡ããŸããã®ã§ã詳现ã¯ãšãã¯ã¹ãµãŒããŒã®å£ã³ããèªãã§ãã ããã
ã®ã©ã€ããã©ã³ã§ã¯ãåæã¢ã¯ã»ã¹æ°ã®å¶éããé»è©±ãµããŒããªããããã¯ã¢ããã¯ææãªã©å€å°ã®ãã¡ãªããã¯ããããå¯èœãªéãããèœãšããŠäœé¡ã«ããŠããå°è±¡ã
ããªããããäžäœãã©ã³ã§ã¯ããšãã¯ã¹ãµãŒããŒãšåæ§ã«åŸ éãããã§ããã
ããã¯ã¢ããã«é¢ããŠã¯ãWordPressã®ãã©ã°ã€ã³ïŒAll in One Migrationãªã©ïŒã§èªåã§ããã¯ã¢ããããäºãã§ããŸãã
ããã¯ã¢ããæ©èœããªãå Žåã¯ãèªåã§ããã¯ã¢ããããããšãããããããŸãã
æééå®ãã£ã³ããŒã³å®æœäžïŒïŒ
åœå ã·ã§ã¢No.1ã®ãšãã¯ã¹ãµãŒããŒã¯2/3(é) 12:00ãŸã§äžèšãã£ã³ããŒã³äžã§ãã

ä»ãªãåé¡ãã£ãã·ã¥ããã¯ã§å©çšæéå®è³ª495åïœãåŸã«ããã°ãå§ããããŸãã
ã.comããã.netããªã©ã®äººæ°ãã¡ã€ã³ãããµãŒããŒå¥çŽãç¶ãéãæ°žä¹ ç¡æã§ãã
ãŸãã¯ã詊ãã10æ¥éã§ã©ããã
ããã°ãå§ãããªãåœå NO.1ã®ãšãã¯ã¹ãµãŒããŒã
ãç³èŸŒã¿ã¯äžèšã
ã»WorïœPressã®ãããã質å
ã»WordPressã®è²»çšã¯å šéšã§ããããããã®ïŒ
ã»WordPressã®å¿ èŠãªãµãŒããŒå®¹éã¯ã©ã®ãããïŒ
ãµãŒããŒãã¬ã³ã¿ã«ããã«ã¯æ°çŸåïœæ°ååã®è²»çšãããããŸãã
ã¬ã³ã¿ã«ãµãŒããŒã®ãã£ã¹ã¯å®¹éã倧ãããã°ããã ãã³ã¹ããããããŸãã
ã§ã¯ããã£ããWordPressã®ãã£ã¹ã¯å®¹éã¯ã©ã®ããããªãã ãããšçåãæã€ãããããŸããã
ããã°ã§100èšäºç®æããŠããæ¹ããããšæããŸããã100èšäºã§ã¯ãŒããã¬ã¹ã®å®¹éã¯ãããã«ãªããšæããŸããïŒ
å€ãã«èŠç©ãã£ãŠ150èšäºã§ã®ã¯ãŒããã¬ã¹ã®å®¹éãäžèšèšäºã§ç޹ä»ããŠããŸãã
ã¯ãŒããã¬ã¹ã®å®¹éã¯ã©ã®ãããïŒãµãŒããŒãåãããšãã®ç®å®
ã»WordPressã®ç®¡çç»é¢ã¯ã©ããªæãïŒ
WordPressã®ç®¡çç»é¢ã®è©³çްã¯äžèšã
WordPressã¯ã©ããªç®¡çç»é¢ïŒããã°ã©ã äžèŠã§ç°¡åã«èšäºæçš¿ã§ãã
ã»ããŒããèšå®ããŠå€èŠ³ãæŽãã
åå¿è ã®æ¹ã¯ãWordPressããŒããã³ãã¬ãŒãã«åŸã£ãŠãã¶ã€ã³ããã ãã§ãã
ããŒãã¯ç¡æã®ããŒãããææã®ããŒããŸã§ãããŸãã
ææããŒãã§ã¯ã
ã»ãã¶ã€ã³ãã«ã¹ã¿ãã€ãºæ§ãé«ã
ã»SEOã«åŒ·ã
ã»ã¢ãã£ãªãšã€ããããããã
ã»é«é
ãªã©ã®ç¹åŸŽããããŸãã
ã»å·çäœæ¥ãççž®ãããïŒ
ã»æ€çŽ¢é äœã1äœã«ãªã£ã
ã»åæšã¯ãŒãã§äžäœè¡šç€ºããã
ã»PageSPEED Insightsã®çµæãåäžãã
ãªã©ã®å£°ããããŸãã
ç§ã¯AFFINGERãšããææããŒãã䜿ã£ãŠãŸãã
ãã®ããã°ã®ããŒãã¯AFFINGER6ã§ãã
ãã®ããŒãã«èå³ãããå Žåã¯ãäžèšãªã³ã¯ãã¯ãªãã¯ã
ãŸãææããŒãã®æ¯èŒãšããŠã人æ°ã®ææããŒãã®å£ã³ããäžèšèª¿ã¹ãŸããã
AFFINGERã§ã¢ãã€ã«é«éåã®æ¹æ³ã¯äžèšã
ã»ãã©ã°ã€ã³ã§æ©èœãæ¡åŒµãã
ã¯ãŒããã¬ã¹ã«ã¯ãã¯ãŒããã¬ã¹ã®æ©èœãæ¡åŒµãããã©ã°ã€ã³ãšåŒã°ãããã®ããããŸãã
åå¿è ãå ¥ããŠããã¹ããããããªãã©ã°ã€ã³ã15åéžã³ãŸããã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
ãããããªã¯ãŒããã¬ã¹ã®ãã©ã°ã€ã³15éžïŒåå¿è ããããŠããã¹ããã®
ã»ã¢ã¯ã»ã¹è§£æãèšçœ®ãã
Google ã¢ããªãã£ã¯ã¹ãšGoogleãµãŒãã³ã³ãœãŒã«ãšãã髿©èœã®ã¢ã¯ã»ã¹è§£æãç¡æã§äœ¿ããŸãã
Google Anatlyticsã䜿ãã°
ã»ãªã¢ã«ã¿ã€ã ã®å©çšç¶æ³
ã»èªãŸãããŠãŒã¶ãŒã®æ§å¥ã幎霢
ã»ãŠãŒã¶ãŒãã©ãããæ¥ãã
ã»èšäºããšã®ã¢ã¯ã»ã¹æ°
ãåãããŸããã
ãŸããoogleãµãŒãã³ã³ãœãŒã«ã䜿ãã°ã
ã»äœã®ããŒã¯ãŒãã§æ€çŽ¢ãããã
ã»èšäºã®æ€çŽ¢é äœ
ã»è¡šç€ºæ°ã«å¯Ÿããã¯ãªãã¯æ°(CTR)
ãåãããŸãã
å ·äœçèšçœ®æ¹æ³ã¯äžèšèšäºãåèã«ããŠãã ããã
WordPressã®ã¢ã¯ã»ã¹è§£æïŒç¡æã®ããããããŒã«2éžãã¿ããªäœ¿ã£ãŠãã
ãšãã¯ã¹ãµãŒããŒã§ããã°ãå§ãã
â»åœå No.1ã®ãšãã¯ã¹ãµãŒããŒ
â¡åçåã®æ¹æ³
ã»ããã°åçåã®ä»çµã¿

ããã°ã§åçãåŸãããçç±ãç¥ã£ãŠããŸããïŒ
ããã¯ããã¬ãŒãšåºåäž»ãšèªè ã®3è ããäºãã«Win-Win-Winãªé¢ä¿ãªç¶æ ã«ããããã§ãã
- ããã¬ãŒïŒå¥œããªèšäºãæžããŠåºåè²»ãåŸã
- åºåäž»ïŒåºåããååã売ãã
- èªè ïŒæ°ã«ãªãæ å ±ã»ãã®ãæã«å ¥ã
ãã®çµæãããªãã«åºååå ¥ãå ¥ã£ãŠãããã§ããã
ããããäžçïŒïŒ
ã»åºåã¯3çš®é¡
åºåã¯3çš®é¡ããããŸãã
ã¯ãªãã¯åãšãã¢ãã£ãªãšã€ãåãšãããšä»ç€Ÿåå販売åã§ãã
ã»ã¯ãªãã¯ããããšãã«åçãçºçããGoogle Adsense
ã»åºåãåºçš¿ããŠããäŒç€Ÿã®ãµãŒãã¹ãååã玹ä»ããããšã§å ±é
¬ãããããã¢ãã£ãªãšã€ã
ã»Amazonã®ååã玹ä»ããããšã§å ±é
¬ãããããã¢ãã£ãªãšã€ã
ãªã©åºåããããŸãã
ã»ã¯ãªãã¯å
ã¯ãªãã¯åã¯åºåãã¯ãªãã¯ããããšåå ¥ãå ¥ã£ãŠããã¿ã€ãã®åºåã§ãã
Googleã¢ãã»ã³ã¹ãã¯ãªãã¯ååºåã§ãã
1ã¯ãªãã¯10åïœ30åãçžå Žã§ãããäœãæã¯1åïœ9åã®æããããŸãã
åºåãèªåã§æé©åãããŠããã®ã§ãããªãã¯äœã®åºåã貌ãããæ©ãå¿ èŠã¯ãããŸããã
10000PVã§3000åã»ã©çšŒããŸãã
â»Google Adsense
ãŸãã¯ã審æ»ã«ééãããGoogle AdSenseã
ç§ã¯Google AdSenseã«3床ç®ã§åæ ŒããŸããã
ç³è«ããã°ã ãã§ã審æ»ãééãããšæã£ãŠããã®ã§ããã2åèœãšãããŠå°ãå³ãããæããŸããã
çµå±10èšäºæžããŠåæ ŒããŸããã
ãã®çµéšãããGoogle AdSenseã®å¯©æ»ã®ééã®æ¹æ³ã«ã€ããŠå©èšããŸãã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
Google Adsenseã®å¯©æ»ã«ééããæ¹æ³
ã»ã¢ãã£ãªãšã€ãå
ä»ç€Ÿã®ãµãŒãã¹ã®åºåã貌ããæçŽãããã°åçãçºçããŸãã
1æ¡ä»¶3000åïœ1äžåãçžå Žã§ãã
æåã©ããã§èšããšãA8.netããããã¢ãã£ãªãšã€ããæåã§ãã
1æçŽã¯3000åãã1äžåãçžå Žã§ãã
â»A8.net
ãŸããA8.netã¯ã¯æ¥çã®æå€§æã®ASPã§ãã
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°åäŒã®èª¿æ»ã§ã10幎é£ç¶ã§ã¢ãã£ãªãšã€ãæºè¶³åºŠNo.1ïŒ2020幎06æçºè¡šïŒãç²åŸããŠããŸãã
环èš21,000以äžã®åºåäž»ãç»é²ããŠããã®ã§ãããªãã®æ±ããåºåãèŠã€ãããããã§ãã

ãŸããA8.netã«ã¯ã»ã«ãããã¯ãšãããµãŒãã¹ããããŸãã
èªåã§ååã䜿ããšãå ±é ¬ãããããã·ã¹ãã ã§ãã
ã»ã«ãããã¯ã䜿ã£ãããšã«ãèªåã§äœ¿ã£ãååãã¢ãã£ãªãšã€ãããããšãã§ããŸãã
â»ãããã¢ãã£ãªãšã€ã
ããã°ã®åçåããäžã§åå¿è ã«ããããã®ASPã¯ããããã¢ãã£ãªãšã€ãã§ãã
ç¹ã«åå¿è ãç©è²©ãããããã«ããããã§ãã
Amazonã¢ãœã·ãšã€ãã¯ã審æ»ãå³ããã§ããããããã¢ãã£ãªãšã€ãçµç±ã§Amazonã¢ãœã·ãšã€ããç³è«ãããšå¯©æ»ãéããããã§ãã

ã»ä»ç€Ÿåå販売å
ä»è åå販売åãšã¯ãAmazonãæ¥œå€©ãªã©ååã玹ä»ããŠåŸãããã¢ãã£ãªãšã€ãã§ãã
ååãããªãã®ããã°ã§ç޹ä»ããŠååã売ããã°ãããªãã«åçãå ¥ã£ãŠããŸãã
売äžã®1ïŒ ïœ10%ãåãåã§ãäžéã1000åãªã©æ±ºãŸãããããã®ããããŸãã
äŸãã°ãããã¯ã3%ã®10000äžåã®ååã売ããã°ã300åã®å ±é ¬ãåŸãããŸãã
â»Amazonã¢ãœã·ãšã€ã
äžçŽè ã®æ¹ã¯ãAmazonã¢ãœã·ãšã€ãã®å¯©æ»ãééãããã§ãããã
ç§ã¯Amazonã¢ãœã·ãšã€ãã®å¯©æ»ã3åç®ã®ç³è«ã§ééããŸããã
Amazonã¢ãœã·ãšã€ãã®å¯©æ»ã¯å³ãããšããèããŸãã
ç§ããGoogle AdSenseã¯åæ Œããã®ã«ããªãã§Amazonã¢ãœã·ãšã€ãã¯èœã¡ãã®ã ãããšæã£ãŠãŸããã
Amazonã¢ãœã·ãšã€ãã«åæ ŒããçµéšããééããèŠå ãèããŠã¿ãŸããã®ã§ã詳现ã¯äžèšèšäºãåç §ããŠãã ããã
Amazonã¢ãœã·ãšã€ãã®å¯©æ»ã«ééããæ¹æ³
ã»èªç€Ÿååãåãæ±ãæ¹æ³
ããªãã¯ä»ç€Ÿã®åºåã«é ŒããªããŠããçšŒãæ¹æ³ããããŸãã
ããã¯èªç€Ÿååãäœãããšã§ãã
3ã€ã®æ¹æ³ããããŸãã
ã»ããªãã®ååã販売ãã
ã»ããªãã®æç« ã販売ãã
ã»ããªãã®ã¹ãã«ã販売ãã
ã§ãã
ããã¯ãé£æåºŠãé«ãã§ããã念ã®ãã解説ããŠãããŸãã
ã»ãããã·ã§ããBASE
BASEãšãããããã·ã§ããã³ã°ãµã€ãã«ååãç»é²ããŠãããã°ã«ãããŒã貌ãããšãã§ããŸãã

ã»æænote
æænoteãšãããµãŒãã¹ã䜿ã£ãŠãæç« ã«å€æ®µãä»ããŠãããã°ã«ãããŒã貌ãããšãã§ããŸãã
ã»ã³ã³ãã©
ã³ã³ãã©ãšãããµãŒãã¹ãéããŠãããªãã®ã¹ãã«ã売ãããšãã§ããŸãã
ã³ã³ãã©ç»é²ã¯äžèšã

äŸãã°ãã€ã©ã¹ããæããããä»®æãæã£ãŠããããããŸãã
ããã°ã«ãããŒã貌ãããšãã§ããŸããã
ã»èªç€Ÿååã売ãã«ã¯äœãããã¹ãïŒ
ããã°ãå§ããé ã¯ãŸã èªç€ŸååããªããšæããŸãã
ããããåçã䌞ã°ããŠããããã§èªç€ŸååãèããŠåœ¢ã«ããŠããããšã¯å€§åãªããšã§ãã
æé ãšããŠã¯
- ããªãã®å£²ãããååã¯äœããæ±ºãã
- ååãäœã
- è»žãæ±ºããŠçºä¿¡ããŠå°éå®¶ã®ããžã·ã§ã³ãåã¡åã
- ã«ã¹ã¿ããŒãžã£ãŒããŒãæèããèšäºæ§æã«ãã
- åçèšäºã§èªç€Ÿååã売ã
ã§ãã
ããªããããã°ã§å°éå®¶ãšããŠã®ããžã·ã§ã³ããšããã°ãèªè ã¯ããªãããååãè²·ã£ãŠããã§ãããã
ãã®ããã«ãç¹åããã°ã«ãããªã©å°éèªçãªçºä¿¡ã倧åã§ãã
ãŸãèªç€ŸååãšããŠã¯ãæænoteã§æ å ±ã売ãã®ãæã§ãã
äœãéæã§ããããšãããã°ããã®ããŠããŠã売ãããšãã§ããŸãã
ãšãã¯ã¹ãµãŒããŒã§ããã°ãå§ãã
â»åœå No.1ã®ãšãã¯ã¹ãµãŒããŒ
â¢ã©ã€ãã£ã³ã°ã®æ¹æ³

ã»è¯ãèšäºãæžãããã®ãã€ã³ã
- ç¬èªã®æ å ±ãå«ãã§ãããç¬èªã®åæãããããš
- å®å šã«è§£èª¬ããèšäºãç¶²çŸ æ§ã®ããèšäº
- ã³ããŒããéã¯ä»å 䟡å€ãæèãããªãªãžããªãã£ãŒã§ããããš
- èšäºã®èŠåºãã¯èšäºã®å 容ã説æãããã®ã«ãªã£ãŠããããš
- èŠåºããèšäºã®å 容ã¯èªè ã«ã·ã§ãã¯ãäžãããã®ã§ãªãããš
- å人ã«ããããããªãèšäºã§ããããš
- åŒçšããã䟡å€ã®ããèšäºã§ããããš
ã»æç« ã®æžãæ¹
ã»PREPæ³
- Point: èŠç¹
- Reason: çç±
- Example: äŸ
- Point: å床èŠç¹
ã®é ã«æžããŸãã
PREPæ³ã¯èª¬åŸåã®ããæç« ãæžãæ¹æ³ãšããŠç¥ãããŠããŸãã
ã»SDSæ³
- Summary: èŠç¹
- Detail: 詳现
- Summary èŠç¹
ã®é ã«æžããŸãã
SDSæ³ã¯ç©äºã端çã«äŒãããå Žåã®æ¹æ³ãšããŠç¥ããŠããŸãã
ã»èšäºã®ãã¿ã®æ¢ãæ¹
ã»ããŒã¯ãŒããæ¢ã
èšäºã®ãã¿ãæ¢ãã«ã¯ãäžèšããŒã«ãæçšã§ãã
ãã¡ãã®ããŒã«ã§ããŒã¯ãŒããå ¥ãããšãGoogleãµãžã§ã¹ããé¢é£èªãåãããŸãã
äŸãã°ããã€ãšãããšå ¥åãããšã
ãã€ãšããããµããª
ãã€ãšãããé£äº
ãã€ãšãããéå
ãã€ãšãããçãã¬
ãã€ãšãããã¡ãã¥ãŒ
ãã€ãšãããã¢ããª
ãã€ãšãããéå ±
ãã€ãšãããæ¹æ³
ãã€ãšãããã¬ã·ã
ãšè¡šç€ºãããŸãã
ãã®æ€çŽ¢ããŒã¯ãŒãã«å¯ŸããçããæžããŠãããšããã§ããã
ã»éå»ã®èªåã«èšãããããšãæžã
ããã°ã§æžãããšã«å°ã£ãŠã人ã¯ã
ã»3幎åã«èªåã«æãããããš
ã»æ¯åãåšã«æãããããš
ãæžããšããã§ããã
ããªãã®éå»ã®æ©ã¿ã®è§£æ±ºæ³ã¯ã人ã®ããã«ãªããŸãã
ã»å°ã£ãŠãã人ãèŠã€ããŠã¢ããã€ã¹ã話ãã€ããã§æžã
å°ã£ãŠããæ¹ã«åããŠè§£æ±ºçãããã°ãã¿ã«ããã°ããã§ããã
1人å°ã£ãŠãã人ãããã°ããããäžã«ã¯ç¡æ°ã«åãå 容ã§å°ã£ãŠãã人ãããŸãã
ãããäžã®çžæã¯èŠããªãã®ã§ãã©ããªããšã§æ©ãã§ãã®ãæ³åãé£ãããããããŸããã
ããããããªãã®è¿ãã®å°ã£ãŠãã人ãå©ããæ°æã¡ã§èšäºãæžãã°ãæžããããã®ã§ã¯ãªãã§ããããã
ã»Twitterã®æçš¿ã®è©³çްãããã°ã«æžã
æ¥ã ãã€ãŒããããŠãããºã£ãæçš¿ã«ã€ããŠè©³çްãããã°ã«æžããšããæ¹æ³ããããŸãã
ããºã£ããã¿ãªã®ã§ããã°ã§ãã¢ã¯ã»ã¹ãéãããå¯èœæ§ãé«ãã§ãã
ã»æ1ã§æ°ããããšããã
æ°ããããšã«ãã£ã¬ã³ãžããŠçµéšãã¹ããã¯ãããšããããšã¯å€§åã§ãã
ããã§ææ¡ã§ãããæ¯æ1ã€æ°ããããšãå§ããŠã¿ãŠãã ããã
æ°ããããšãå§ãããšãããã ãã§ãã¿ã«ãªããŸãããã
ã»ãžã£ã³ã«éžã³
ããã°åå¿è ã¯ã©ã®ããã«ãžã£ã³ã«ãéžã¹ã°ããã®ãçåã«æã人ããããšæããŸãã
ããã°ã®ãžã£ã³ã«éžã³ãè¡ãåã«ã
ã»èª°ã«äœãäŒããŠã©ããªã£ãŠãããããã°ã
ã»ããªãã¯äœã売ãã®ã
ãæ±ºããªããŠã¯ãããŸããã
ãŸããžã£ã³ã«éžã³ã¯ã
ã»YMYLãžã£ã³ã«ã¯é¿ãã
ã»çã£ãããŒã¯ãŒãã®æ€çŽ¢äžäœã«äŒæ¥ãµã€ãããªã
ã»ç޹ä»ã§ããé«å䟡åºåããã
ã»çµéšãšããæ°ããã
ãšããããšããã€ã³ãã§ãã
ãžã£ã³ã«ã¯ãYMYLãšåŒã°ããããéã人ç(å¥åº·ãå®å š)ã«ã€ããŠããŒãã«éžã°ãªãæ¹ãç¡é£ã§ãã
YMYLã¯GoogleãéèŠãªããŒãã ãšèªèããŠããŠãèª°ãæžããèšäºãªã®ããéèŠèŠããŸãã
äŸãã°ãå»è ãããªãäººãæžããå»çç³»ã®èšäºãä¿¡é Œã§ããŸããïŒ
ã§ããªãã§ãããã
ã€ãŸããäžè¬äººãYMYLã®ããŒããéžãã§ãæ€çŽ¢äžäœã®è¡šç€ºãã§ããªããšããããã§ãã
ãŸããããªããçã£ãèšäºã®ããŒã¯ãŒãããäŒæ¥ãµã€ããšç«¶åããå Žåãããªãã«åã¡ç®ã¯ãããŸããã
ãªã®ã§ãã®å Žåã¯ããã®ãžã£ã³ã«ãé¿ããŠãã ããã
ãŸãããžã£ã³ã«ã«ãã£ãŠåºåå䟡ã®äœããã®ããããŸãã
ASPãšããåºåãæäŸããŠãããããã€ããŒã«ç»é²ããŠãäºå調æ»ãããŠã¿ãŠãã ããã
審æ»ããªããŠç¡æã§ç»é²ã§ããA8.netãšããã®ãããããã§ãã
ã¢ãã£ãªãšã€ãããã人ã«äººæ°ã§ãã

èªåã®æžãããããšãªãããã¿ãåãããã«æžããŠããããšãã§ããŸãã
皌ãããžã£ã³ã«ãéžã¶ãšãã¯ãããªããç¶ç¶ã§ãããã®ãéžã³ãŸãããã
ããã°ã®ãžã£ã³ã«éžå®ïŒãã®ãžã£ã³ã«ãéžãã ã皌ããªã
ã»ç¹åããã°ãšéèšããã°
ããã°ã®ãžã£ã³ã«ã®æ°ã¯ããã€ãããã®ã ãããšæ©ããããããŸããã
ïŒã€ã®ãžã£ã³ã«ã«çµããªãç¹åããã°ãšåŒã°ããŸãã
è€æ°ã®ãžã£ã³ã«ããã€ãªãéèšããã°ãšåŒã°ããŸãã
äž¡è ã«ã¯äžé·äžçããããŸãã
ç¹åããã°ãšéèšããã°ã©ã¡ããããã®ïŒ
ã»å·®å¥åããã°
ç§ããèªåã§æå±ããŠããããæ¹ãå·®å¥åããã°ã§ãã
ãââãšèšãã°ããªãããäœãåºããã§ããã
å·®å¥åããã°ã®äœãæ¹ã¯ã
ã»ãã«ãœãããããã°ã®ã³ã³ã»ãããæ±ºãã
ã»ããããªé åã第1ããŒãã«çœ®ã
ã»ããŒãã®æãç®ã§åžå°æ§ãåºã
ã»ãã©ã¹1ãã
ã»1ã€ã®ããŒãã§100èšäºæžã
ã§ãã
詳现ã¯ãäžèšèšäºãåç §ããŠãã ããã
å·®å¥åããã°ã®äœãæ¹ãââãšèšãã°ããªãããšæãããååšãç®æã
ã»ããã°ã§ãã£ãŠã¯ãããªãããš
å®å¿ããŠããã°ãéå¶ããŠããããã«ãããã£ãŠã¯ãããªãããšããŸãšããŠãããŸãã
ã»èäœæš©éå
ã»èª¹è¬äžå·
ã»èŠçŽéå
ã§ãã
詳现ã¯äžèšã
ããã°ã§ãã£ãŠã¯ãããªãããš3ã€ïŒèäœæš©éåã»èª¹è¬äžå·ã»èŠçŽéå
ã»ããã°ã¯å¿åã§ããã®ãïŒ
ããã°ããã³ãã«ããŒã ã䜿ã£ãŠããããæ¹ã¯å€ãã®ã§ã¯ãªãã§ããããã
ããã°ã¯å¿åã§ãããã§ãã
詳现ã¯äžèšã§ãã
ããã°ã¯å¿åã§ããã®ãïŒèäœæš©æ³ãèªã¿è§£ã
ã»ã¢ã¯ã»ã¹ãããã®ã¯æ°ãæåŸ
æ€çŽ¢ãäžäœè¡šç€ºããããã«ã¯3ãæã®æ¥æ°ãå¿ èŠã§ãã
ã€ãŸãã¢ã¯ã»ã¹ãå ¥ãã®ã¯ããã°ãå§ããŠ3ãæåŸã ãšããããšã
ãªããããªã«æéããããããšãããšãGoogleã«ã€ã³ããã¯ã¹ïŒèªèïŒããŠãããå¿ èŠãããããã
ã¢ã¯ã»ã¹ããªããã1ãæããããªããã¡ã«ããã°ãèŸãã人ãããŸãããæ ¹æ°ããç¶ããŠãã ããã
ããã°ãç¶ããªãçç±ïŒçµ±èšçã«ââïŒ ã®å²åã§äººã¯ããã°ãããã
ãšãã¯ã¹ãµãŒããŒã§ããã°ãå§ãã
â»åœå No.1ã®ãšãã¯ã¹ãµãŒããŒ
â£SEO察ç
ã»SEO察çããæžãæ¹ã®ã³ã
ã¢ã¯ã»ã¹ãéããæžãæ¹ã®ã³ããšããã®ããããŸãã
奜ããªããã«æžããŠããã£ãŠããã§ãããã¢ã¯ã»ã¹ãéãŸããªã人ã¯ãSEOãèæ ®ããæžãæ¹ãããŠã¿ãŠãã ããã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
ããã°ã®æžãæ¹ã®ã³ãïŒSEO察çã«é æ ®ããæç« è¡
ã»ããŒã¯ãŒãéžå®
ç§ãèããããŒã¯ãŒãéžå®ã®æŠç¥ã¯ã
ã»æåã¯ãã³ã°ããŒã«ããŒã¯ãŒãçã
ã»æçµçã«ããã°ããŒã¯ãŒãçã
ã»1ãžã£ã³ã«ãç¶²çŸ
çã«é¢é£ããããŒã¯ãŒããçã
ã§ãã
ããããåå¿è ã§ãã¢ã¯ã»ã¹ãçããªããäžçŽã¬ãã«ã«éããæ¹æ³ã ãšèªè² ããŠããŸãã
ããã°ã®ããŒã¯ãŒãéžå®ã®æ¹æ³ïŒå£²ããããŒã¯ãŒã5éž
ã»æåæ°ã®ç®å®
èšäºã«å¿ èŠãªæåæ°ã¯ãããŒã¯ãŒãã«ãã£ãŠç°ãªããŸãã
1000æåã§è¶³ããããšãããã°ã8000æåå¿ èŠãªããšããããŸãã
ããã°ã¯ãŒãã¯ãæœè±¡åºŠãé«ãåãæåæ°ã¯ãã³ã°ããŒã«ããå€ããªããŸãã
å ·äœçãªå¿ èŠãªæåæ°ãç¥ããããã°ãæ€çŽ¢äžäœã®èšäºæ°ã調ã¹ãŠã¿ãŠãã ããã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
ããã°ã®æåæ°ã¯äœæåãæé©ãïŒç§ã®æ€çŽ¢é äœTOPã®æåæ°ãå®äœéšã
ã»èšäºæ°ã®ç®å®
èšäºæ°ã®ç®å®ã¯ãäžèšæ¡ä»¶ããå°ãåºããŠãã ããã
ã»100èšäºãŸã§ã¯æ¯æ¥æŽæ°ãã¹ã
ã»1ãžã£ã³ã«ã«ã€ã100èšäºä»¥äžãäœãã¹ã
ã»1幎ã§ã¡ã³ããã³ã¹ã§ããèšäºæ°ã«ãã¹ã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
ã»ãªã©ã€ãã§äžäœè¡šç€ºãçã
100èšäºã«å°éããã°ããªã©ã€ãã倧åã§ãã
ãªã©ã€ãããã°ãæ€çŽ¢ã®äžäœè¡šç€ºãçããŸãã
äžèšããã°ãåèã«ããŠãã ããã
ããã°ã®ãªã©ã€ãã®æé ïŒæ€çŽ¢äžäœãçã
ã»ãªããŒã¿ãŒãäœã
ãªããŒã¿ãŒãäœãã«ã¯ãèªè ãšã®ä¿¡é Œãæ§ç¯ããå¿ èŠããããŸãã
ããã°ã®ãªããŒã¿ãŒãå¢ããã«ã¯
ã»æ€çŽ¢é äœã®æ¯æ¥ç¢ºèªã¯å¿ èŠ
ããã°ã®é²èЧæ°ãåæ»ããŠããŸãããïŒ
ããã°ã®é²èЧæ°ãå¢ããã«ã¯ã
ã»æ€çŽ¢ããªã¥ãŒã ã®ããèšäºãæžã
ã»ãŸãšãèšäºãæžã
ã»æ€çŽ¢äžäœã«ããããã®ãªã©ã€ãããã
ã»äžäœè¡šç€ºãããèšäºãã¯ãªãã¯ãããçãäžãã
ã»å
éšãªã³ã¯ã§åéçãäžãã
ã»Twitterããããã°ã«ã¢ã¯ã»ã¹ãéãã
ãå¿ èŠã§ãã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
ããã°ã®é²èЧæ°ãå¢ãã6ã€ã®æ¹æ³ïŒãŸã 詊ããŠãªã?ãéæ¿ã
ã»ã»ãŒã«ã¹ã©ã€ãã£ã³ã°
ã¢ãã£ãªãšã€ãèšäºã®æžãæ¹ã«ã¯åããããŸãã
PASONAã®æ³åãšãããŸãã
ãã®åãç¥ãããšã§ãçŽ äººã§ããã䞊ã¿ã®ã»ãŒã«ã¹ã©ã€ãã£ã³ã°ãã§ããŸãã
å ·äœçãªæžãæ¹ã¯äžèšãåç §ããŠãã ããã
ã¢ãã£ãªãšã€ãã®èšäºã®æžãæ¹ã®ã³ã
ã»ã³ããŒã®æžãæ¹
ããã°ãæžããŠé客ãããã
ããæãæ¹ããããããããšæããŸãã
èšäºãæ€çŽ¢ãããŠããã¿ã€ãã«ã§èªè ãã²ãã€ããŠã¯ãªãã¯ããŠããããªããã°ãé²èЧãããŸããã
ã³ããŒã®æ¬è³ªãç¥ãå¿ èŠããããŸãã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
ããã°ã§10åé客ã§ããã³ããŒã®èãæ¹
ã»äŸ¿å©ãªããŒã«
ããã°ã®ã¢ã¯ã»ã¹æ°ãç²åŸããŠããäžã§ã䟿å©ãªããŒã«ããããŸãã
ã»ããŒã¯ãŒãæ€çŽ¢
ã»ããŒã¯ãŒãã¢ã¯ã»ã¹æ°
ã»æ€çŽ¢é äœ
ã»ãã¡ã€ã³ãã¯ãŒ
ã»è¢«ãªã³ã¯æ°
ãªã©ã調ã¹ãããŸãã
詳现ã¯äžèšèšäºãåèã«ããŠäžããã
ããã°ã®äŸ¿å©ãªç¡æããŒã«9éžïŒã¢ãã£ãªãšã€ããããªãçµ¶å¯Ÿå¿ èŠ
ã»ãã€ãã¿ãŒã®æŽ»çš
äžèšããã°ã¯ããã€ãã¿ãŒãçšããŠã¢ã¯ã»ã¹ãå¢ããæå¹æ§ã«ã€ããŠè§£èª¬ããŠããŸãã
ãã€ãã¿ãŒã掻çšãããšããã°èšäºã«ã¢ã¯ã»ã¹ãéãŸããŸãã
çç±ãšããŠã
ã»SEOã匷åãããOrganicæ€çŽ¢ãå¢ããããš
ã»ãã€ãã¿ãŒããã®æµå
¥ãèŠèŸŒããããš
ããããŸãã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
ããã°ã®ã¢ã¯ã»ã¹ãå¢ããããã«ãã€ãã¿ãŒã掻çšãã¹ã
ã»ã¢ãã€ã«ãã¡ãŒã¹ã
ããªãã®ããã°ã蚪ããéãã¹ããã®äœ¿ãåæãæªããšSEOã«ãæªã圱é¿ãåãŒããŸãã
ãããã¢ãã€ã«ãã¡ãŒã¹ããšãããŸãã
ã»å éšãªã³ã¯ã§åéçãäžãã
ããã°ã§å éšãªã³ã¯ãããŠããŸããïŒ
å éšãªã³ã¯ãšã¯ãç°¡åã«èšããšãããªãã®èšäºããªã³ã¯ããããšã§ãã
å éšãªã³ã¯ãããªããšãèªè ã¯çŽåž°ããŠããŸããŸãã
çŽåž°ãšã¯1ããŒãžã ãèŠãŠåž°ã£ãŠããŸãããšã§ãã
ããããªãããå éšãªã³ã¯ãèšçœ®ããŠãããšãèªè ã«å éšãªã³ã¯ããããŒãžãèŠãŠããããå¯èœæ§ãé«ãŸããŸãã
çµæãããã°ã®åéçãäžãããã§ããã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
å éšãªã³ã¯ã§ããã°ã®åéçãäžããæ¹æ³ïŒSEOã§è©äŸ¡ããPVæ°ãäžããã
ãŸããå éšãªã³ã¯ãšããŠããã°ã«ãŒãã䜿ãããããã¹ããªã³ã¯ãäœ¿ãæ¹ããçŽåž°çãäžããå ŽåããããŸãã
Google AnalyticsãšäœµçšããŠA/Bãã¹ããããŠã¿ãããšãããããããŸãã
ããã°ã®çŽåž°çãäžããæ¹æ³ïŒè©ŠããŠã¿ã䟡å€ãã
ã»ã«ã¹ã¿ããŒãžã£ãŒããŒ
ããã°ã§ãåçãäžãããªã人ã¯ãããã°ã«ãã©ãŒããŒãžããªããšèšããã§ãããã
ãŸãã¯ãããªãã®ãžã£ã³ã«ã«ããããããã©ãŒããŒãžãäœã£ãŠã¿ãŸãããã
ãŸãã«ã¹ã¿ããŒãžã£ãŒããŒãæèããããšã¯å€§åã§ãã
èªè ã¯ããèªç¥âèå³âæ¯èŒâ賌買ãã®é ã«èå³ãæã¡ãŸãã
äŸãã°ã
èªç¥ïŒè±èªããã©ãã©ã«ãªããã
èå³ïŒè±èªãåŠã³æ¹
æ¯èŒïŒè±äŒè©±ã¹ã¯ãŒã«ãæ¯èŒ
賌買ïŒââè±äŒè©±ã¹ã¯ãŒã«ãè©å€
ãªã©ã§ãã
ãã®ã«ã¹ã¿ããŒãžã£ãŒããŒãæèããŠãå
éšãªã³ã¯ãããŠã¿ãŠãã ããã
詳现ã¯äžèšèšäºãåç §ããŠãã ããã
ããã°ã®èšäºæ§æãã¢ãã£ãªãšã€ããã«ã¹ã¿ããŒãžã£ãŒããŒãæèãã
ã»è¢«ãªã³ã¯ãå¢ãã
被ãªã³ã¯ãšã¯ãå€éšãµã€ãããããªãã®ãµã€ãèšäºã«ãªã³ã¯ãããŠãããããšã§ãã
被ãªã³ã¯ããããšããã¡ã€ã³ãã¯ãŒãäžããäžäœè¡šç€ºããããããªããŸãã
被ãªã³ã¯ãå¢ããã«ã¯ãã€ãŸãã¯ã誰ãã«ãªã³ã¯ãããŠãããå¿ èŠãããããã§ãããåšãããå¿ èŠã«ãããèšäºãæžãããšãæ¬è³ªã§ããã
被ãªã³ã¯ãå¢ããææ®µãšããŠã¯
ã»ããªããéå¶ããŠããä»ã®ãµã€ããããªã³ã¯ããã
ã»äžææ
å ±ãçºä¿¡ãã
ã»ãŸãšããµã€ããããªã³ã¯ããã
ã»ããªãã®ããã°ã«å¯çš¿ãããŠããã
ããããŸãã
被ãªã³ã¯ã®èª¿ã¹æ¹ã§ããã2ã€ã®æ¹æ³ããããŸãã
ã»GoogleãµãŒãã³ã³ãœãŒã«ã䜿ã
ã»Ubersuggestã䜿ã
ã§ãã
詳现ã¯äžèšèšäºãåèã«ããŠãã ããã
ããã°ã®è¢«ãªã³ã¯ã調ã¹ãæ¹æ³ïŒGoogleã®è¢«ãªã³ã¯ã®SEOã«é¢ããèŠè§£ãšã¯ïŒ
ã»ãŸãšãã®æžãæ¹
ããã°æŠç¥ã®1ã€ã§ãããèšäºãããããäœæãããããŸãšãèšäºãäœããŸãããã
ãŸãšãèšäºãæžãã¡ãªããã¯ã
ã»ããã°ããŒã¯ãŒãã§äžäœè¡šç€ºãçãããã
ã»ã¿ã€ãã«ã«æžãããããŒã¯ãŒã以å€ãããã¢ã¯ã»ã¹ãéãŸã
ããããŸãã
å ·äœçæé ã¯äžèšã
ããã°ã®ãŸãšãã®æžãæ¹ïŒãŸãšãèšäºã§ããã°ããŒã¯ãŒããçãã
ã»æ€çŽ¢ã¯ãŒãã®æµå ¥
éå»ã®ããªãã®ããã°ã«æµå ¥ããæ€çŽ¢ã¯ãŒããç¥ãããšã¯å€§åã§ãã
çç±ã¯ã
ã»ããªãã®ããã°ãã©ããªããŒã¯ãŒãã§èªè
ã«èªç¥ãããŠãããç¥ãããšãã§ãã
ã»æ€çŽ¢æå³ãšã¿ã€ãã«ã®ä¹é¢ããCTRã®æ¹åãå³ãã
ããã§ãã
æ€çŽ¢ã¯ãŒãã®æµå ¥ã®èª¿ã¹ãããŒã«ã®è©³çްã¯äžèšã
ãšãã¯ã¹ãµãŒããŒã§ããã°ãå§ãã
â»åœå No.1ã®ãšãã¯ã¹ãµãŒããŒ
â€WebããŒã±ãã£ã³ã°ã®ç¥èãæŽ»çšããã

ã»èªæžã§åŠã¶ããç¬åŠã§å®è·µããã®ã¿
WebããŒã±ãã£ã³ã°ã¯ãç¶æ³ã«ããæœçãå€ãã£ãŠããŸãã
èªæžã§ãããããªããšãåŠãã§ããã©ãã§äœ¿ã£ãã广çãªã®ãç¥ãããšã¯ã§ããŸããã
ãªã®ã§ãå®éã«ããŒã±ãã£ã³ã°ãå®è·µããŠå¹æã確ãããªããåŠãã§ããã®ãããããã§ãã
ã»ãã¬ã³ããããŒã±ããæèŠãæèãã
ãã¬ã³ããããŒã±ããæèŠãæèããããšã¯å€§åã§ãã
ã¢ã¯ã»ã¹ãèŠèŸŒããããã§ãã
2018å¹Žã«æ¿åºã坿¥ã»å Œæ¥ãæšãé²ããé ããã坿¥ããŒã ãããããããŸããã
ããã°ãåç»äœæãWebå¶äœãªã©ãæµè¡ããŸããããã
ãŸãããã®ããããããžãã¹ç³»ã®Youtubeãæµè¡ããŸããã
2021幎ã®çŸåšã§ã¯ãä»ã¯é³å£°é ä¿¡ãä»®æ³éè²šãæµè¡ããŠããŸãã
ãããããªãããããã®ãã¬ã³ãã«ã®ã£ãŠçºä¿¡ããã°ã倧ããæé·ã§ããå¯èœæ§ããããŸãã
ãªã®ã§ãæ¬¡ã®æ³¢ã¯ãªããªã®ããæèãããŠèšäºãæžãããšã¯å€§åã§ãã
ã»ãã«ãœããäœã£ãŠã¿ãŒã²ãã£ã³ã°ãã
ããã«ãœãããšã¯ãååã»ãµãŒãã¹ãå©çšãã顧客ã®äžã§æãéèŠãªäººç©ã¢ãã«ã®ããšã§ãã
ããªãã¯ãã·ã«ããŒã¢ã¯ã»ãµãªãŒã売ããããšããŸãã
ã·ã«ããŒã¢ã¯ã»ãµãªãŒã奜ããªäººãã€ã¡ãŒãžããŸãã
ã»è¥è
ã»ããã¯å¥œã
ã»ãã¡ãã·ã§ã³å¥œã
ã»ã®ã£ã³ãã«å¥œã
ã»çŸå®¹å¥œã
ã»ãã°ã奜ã
äŸãã°ããã®ãããªãã«ãœããã§ããŸããã
ããã§ãããªããæžãé客èšäºã¯ããããã®ãã«ãœãã®å¿ã«åºããèšäºãæžããŠãããŸãã
äŸãã°ããã«ãœãã¯ãã¡ãã·ã§ã³ã®èšäºã«èå³ããããŸãã
ãŸãããã¡ãã·ã§ã³èšäºã«ã·ã«ããŒã¢ã¯ã»ãµãªãŒã®èšäºã®ãªã³ã¯ã貌ãã°ãã¯ãªãã¯ããŠããããå¯èœæ§ããããŸãã
ã€ãŸããããªãã¯ãã¡ãã·ã§ã³èšäºãæžããŠãã·ã«ããŒã¢ã¯ã»ãµãªãŒã®ã©ã³ãã£ã³ã°ããŒãžãŸã§å°ãããšãã§ããŸãã
ããã¯ããã«ãœãã§äººç©åãæããã«ããã¿ãŒã²ãã£ã³ã°ã§ããçµæã§ãããã
ä»ã«ããã¡ã³ãºã®åç²§åãªããã®èšäºããããããããŸãããã
ã¢ã¯ã»ãµãªãŒã身ã«çãããšããããšã¯ãèãžã®ãã ãããããã¯ãã ãšèããŸãã
ãã®ããã«ãé客ããŒãžãæ¡åŒµããŠããããšãã§ããŸãã
ã»å£²äžïŒPVÃCTRÃCVRÃååå䟡
PVãé客æ°ïŒãµã€ãã蚪ãã人ã®ç·æ°ïŒã
CTRãã¯ãªãã¯çïŒããŒãžå
ã®ãããŒããªã³ã¯ãã¯ãªãã¯ãããå²åïŒã
CVRãã³ã³ããŒãžã§ã³ïŒãŠãŒã¶ãŒã¢ã¯ã·ã§ã³ã«ã€ãªãã£ãå²åïŒã
ã§ãã
å³ãèŠãŠãã ããã

ããã§ãPVãšã¯ãé客ããŒãžã®é²èЧæ°ã«ãªããŸãã
ãããããé客ããŒãžããã£ãæ¹ããPVã倧ãããªãããšãåãããšæããŸãã
äŸãã°ãé客ããŒãžã¯ãäžèšããŒã¯ãŒãã§äœæãããšããŸãã
ã·ã«ããŒã¢ã¯ã»ãµãªãŒããã©ã³ãã
(Google 1350ä»¶, Yahoo 1420ä»¶ïŒ
ã·ã«ããŒã¢ã¯ã»ãµãªãŒãã¡ã³ãº
(Google 465ä»¶, Yahoo 508ä»¶)
ã·ã«ããŒã¢ã¯ã»ãµãªãŒãèªäœ
(Google 475ä»¶, Yahoo 299ä»¶)
ã·ã«ããŒã¢ã¯ã»ãµãªãŒãäœãæ¹
(Google 410ä»¶, Yahoo 447ä»¶)
ã·ã«ããŒã¢ã¯ã»ãµãªãŒãæäœã
(Google 745ä»¶, Yahoo 812ä»¶)
ã·ã«ããŒã¢ã¯ã»ãµãªãŒããªã³ã°
(Google 182ä»¶, Yahoo 198ä»¶)
ã·ã«ããŒã¢ã¯ã»ãµãªãŒãããã¯ã¬ã¹
(Google 65ä»¶, Yahoo 71ä»¶)
ã·ã«ããŒã¢ã¯ã»ãµãªãŒã圫é
(ããŒã¿ãªã)
ã·ã«ããŒã¢ã¯ã»ãµãªãŒãææ
(ããŒã¿ãªã)
ãã·ã«ããŒã¢ã¯ã»ãµãªãŒããã©ã³ãããšããããŒã¯ãŒãã®é客èšäºã§æ€çŽ¢1äœããšãã°ãæåœããGoogleã§1350ä»¶ãYahooã§1420ä»¶ã®é客ãèŠèŸŒããããã§ãã
ãã®ããã«é客ã10000人ã§ãããšããŸãããã
ã€ãŸããé客ããŒãžã®PVã¯PV=10000人ã§ããã
ãã®ãã¡ã®5%ã®äººãã©ã³ãã£ã³ã°ããŒãžãã¯ãªãã¯ãããšããŸãã
ã€ãŸããCTR=5%
ã©ã³ãã£ã³ã°ããŒãžã«å ¥ã£ã人ã®ã1%ã®äººããè³Œå ¥ãããšããŸãã
ã€ãŸãCVR=1%
ãã®å Žåãäœäººã®äººãè³Œå ¥ããããšã«ãªãããšèšããŸããšã
PVÃCTRÃCVRïŒ10000人Ã5%Ã1%=5人
ã€ãŸãã5人ãæçŽããããšã«ãªããŸãã
10000人é客ããŠã5人ãæçŽããããšã«ãªããŸãã
ã§ã¯ã1/10ã®1000人é客ã®å Žåã¯ã©ãã§ããããã
ãããæªãã§ããã0.5人ãæçŽããããšã«ãªããŸãã
ã€ãŸããé客ããŒãžã®PVãPV=1000ã®å Žåã¯ããŸã æçŽãã人ã¯ããªããšããããšã§ããã
åå¿è ã§ã¯ããŸãã¯é客ããŒãžã®PVãå¢ããããšã倧åã«ãªããŸãã
PVãå¢ããæ¹æ³ã¯ãé客èšäºãå¢ãããŠãå éšãªã³ã¯ã貌ã£ãŠãããããã®ãŠãŒã¶ãããªãã®èšäºãèŠãããã«ããŸãã
ãŸããCTRãå¢ããã«ã¯ãã©ã³ãã£ã³ã°ããŒãžã®èšäºã®ãªã³ã¯ã®ã¿ã€ãã«ããã客ããã«åºãããã£ãããŒãªã¯ãŒãã«ããã¯ãªãã¯ããŠããããããããå¿ èŠããããŸãã
ãããŠãCVRãå¢ããã«ã¯ãé åã®äŒããã©ã³ãã£ã³ã°ããŒãžãäœãå¿ èŠããããŸãã
ã»KPIãšKGI
KGIã¯Key Goal Indicatorã®ç¥ã§ãéèŠç®æšéæææšã®ããšã§ãã
売äžé«ãæçŽæ°ãå©ççãæããŸãã
äžæ¹KPIãšã¯Key performance Indeicatorã®ç¥ã§éèŠç®æšè©äŸ¡ææšã®ããšã§ãã
KPIã¯ãKGIãéæããããã®äžéçãªææšã«ãªããŸãã
KPIãKGIãèšå®ããããšã§ãç®æšãæç¢ºã«ãªã广çã«æŠç¥ãããŠãŠããããšãã§ããŸãã
ããã§ã¯ãå ã»ã©ã®äŸã§KPIãšKGIãæ±ºããŠã¿ãŸãã

ç®æšã¯ã売äžã10äžåã ãšããŸãã
ã€ãŸããKGIã売äžé«ïŒ10äžåãšãªããŸãã
ã§ã¯ããã®ç®æšãéæããããã«ãäžéç®æšã®KPIãæ±ºããŠãããŸãã
売äžé«ïŒPVÃCTRÃCVRÃååå䟡
ãªã®ã§ã
売äžé«ïŒ10äžåãšãªãããã«ãããããPVãCTRãCVRå€ã決ããŠãããŸãã
ããã§ãååå䟡ïŒ1äžåã ãšããŸãã
PVïŒ20000
CTR=5%
CVR=1%
ã ãšãç®æšãæºããããšãããããŸããã
ãããããKPIãšãªããŸãã
ãŸããPVïŒ20000ãç®æãããã«ãé客èšäºã10åäœã£ãå Žåã¯ãå¹³åãããš1èšäºããã2000PVå¿ èŠã§ãã
ããããKPIã«å ¥ããŠèããŠã¿ãŸãã
KGIãéæããããã«ã¯ãããããã®KPIãéæããªããã°ãªããŸããã
ãããããç®æšãããå ·äœçã«ãªã£ããšæããŸãã
ãŸãšãããšã
KGIã売äžé«ïŒ10äžåãéæããããã®KPIã¯ãããã
PVïŒ20000ïŒ10èšäºäœãã°1èšäºããã2000PV)
CTR=5%
CVR=1%
ã§ãã
ã»A/Bãã¹ã
A/Bãã¹ããšã¯ãããŒã±ãã£ã³ã°å¹æãå³ãããã«ã2ãã¿ãŒã³å®æœããããšã§ãã
ã©ã¡ãã®çµæãããã®ãã詊ãé ç®ä»¥å€ã¯åæ¡ä»¶ã«ããŸãã
äŸãã°ãã©ã³ãã£ã³ã°ããŒãžã®ãè³Œå ¥ãã¿ã³ã®è²ã¯äœãããã®ãã
ããªãã¯ã©ããªè²ããããšæããŸããïŒ
çããèšããšãç·ã®ãã¿ã³ãæãã¯ãªãã¯çãé«ãããšãç¥ãããŠããŸãã
äŸãã°ãèµ€ãšç·ã䜿ã£ãŠãã¿ã³ã®è²ãå€ããŠãA/Bãã¹ãã宿œããŠã¿ãŠãã ããã
ãããšãæããã«ã¯ãªãã¯çã®éãã衚ããŠããŸããã
ãšãã¯ã¹ãµãŒããŒã§ããã°ãå§ãã
â»åœå No.1ã®ãšãã¯ã¹ãµãŒããŒ
ã»çŸ€è¡ã®æèãèãã
è¡åçµæžåŠãå匷ãããšã矀è¡ã®æèãåŠã¶ããšãã§ããŸãã
ãšã¯ãããèšäºãæžããšãã«éèŠãªããšããããŸãã
ããã¯ã誰ã1人ã®ããã«èšäºãæžãã¹ã¿ã³ã¹ã倧åã ãšããããšã§ãã
1人ã®ããã«æžããèšäºã¯ãåãæ©ã¿ãæã£ãè€æ°ã®äººã®å¿ã«ãé¿ãã§ãããã
誰ã«åãããã®ãåãããªãèšäºãæžããšã誰ã®å¿ã«ãé¿ããªãçµæã«ãªãã®ã§æ³šæã§ãã
ã»ä»®èª¬æèãåãå ¥ãã
ããŒã±ãã£ã³ã°ã¯å®éã«èªåã§å®è·µããªããç¿åŸããã®ãããã§ãã
ããããå€ãã®æ¹ã¯ããäœããå§ãããããã®ãïŒãã«çåãæã€ã¯ãã§ãã
ç§ãæšå¥šããæ¹æ³ã¯ã仮説æèã䜿ããšããããšã§ãã
仮説æèãšã¯ããïœã ããããããªãããããªããïŒããšä»®èª¬ãç«ãŠãŠè¡åãããæ¹æ³ã§ãã
ãã®ææ³ã¯ãããŒã±ãã£ã³ã°ã®ç¥èããªãæ¹ã§ãããã®äººã®çµéšã«åºã¥ããŠå®æœããããšãã§ããŸãã
ãªã®ã§ãåå¿è ã«åŒ·åãªããŒã«ãšãªãããã§ãã
äŸãã°ãããªãã¯é貚å±ããã ãšããŸãã
åããããã売ããããšãã«ãã©ãããŸããïŒ
ããã§ã仮説æèãé©çšããããšæããŸãã
ãåã¯éšã®æ¥ã«å£²ããã¯ããã
ãæ©è¡è ããåºã®åãéãéãããšããåãåºã®ãŸãã«äžŠã¹ãŠãã£ãŠãããã«éšãéã£ãŠããããåãæã£ãŠããªã人ã¯ããåºã«è²·ãã«ããã¯ããã
ãã ãããéšã®æ¥ã¯ãåºé ã«åã䞊ã¹ãŠã¿ãããã
ããããå ·äœã«ä»®èª¬ãç«ãŠãŠãŠèããããã§ãã
ãããŠãå®éã«ãåãææ¥ã«åãåºé ã«åºããæ¥ãšåºããªãæ¥ã§ã©ãããã广ãããã®ãããã¹ãããŠã¿ãã®ãããã§ããã
ã»ããŒã±ãã£ã³ã°ã¯é ã®äžã§èµ·ãã£ãŠãã
ããŒã±ãã£ã³ã°ãšããã®ã¯äººã®é ã®äžã§èµ·ããŠãããã§ããã
æ¥åžžãèŠæž¡ãã°ã誰ãã®ããŒã±ãã£ã³ã°ã®æœçãããããã®ã°ããã§ãã
仿¥ãããªããé£ã¹ãå€é£ãã誰ãã®ããŒã±ãã£ã³ã°æœçã®å¯èœæ§ãããããã§ãã
äŸãã°ãæ¥ã«æãåºãããã®ããã«ããã³ããŒã°ãé£ã¹ãããªã£ããšããŸãããã
ãã®æã1é±éåã«ããªãã®å®¶ã®ãã¹ãã«æŽé£å±ã®ã¯ãŒãã³ãå ¥ã£ãŠããããšãæãåºããŸãã
æ¡ã®å®ãããªãã¯ããã®ãåºã«åããããšã«ãªããã§ããã
ã»ã客æ§ã®ãããã£ãã
ããŒã±ãã£ã³ã°ãèããäžã§ãå¿ããŠã¯ãããªãã®ããã客æ§ã®ãããã£ãããå©çã§ãã
ã客æ§ã¯ãããªãã®ååããµãŒãã¹ã«å¯ŸããŠãäœãããã®ãããã£ãããããããè³Œå ¥ããããã§ãã
ããªãã®ååã¯ã客æ§ãäœãç®çãæããããã®ææ®µã§ãããªããã§ããã
äŸãã°ããªãäººã¯æ¬ãè²·ãã®ã§ããããã
1å1000åãåºã䟡å€ãããçç±ãããã¯ãã§ãã
ãããããããæ¬ãè³Œå ¥ããŠæéæœ°ãããããã®ãããããŸããã
ãŸããæ¬ãèµ·ç¹ã«äœã解決ãããããšãããã®ãããããŸããã
ããªãã¯ã客æ§ã«æ¬ã売ãããšããŽãŒã«ãããããŸããããã客æ§ã¯ããªãã®æ¬ãè³Œå ¥ããåŸã®è¡åã«æå³ããããã§ããã
ã客æ§ã®ãããã£ãããèããã°ãããªããããªããã°ãªããªãããšãèŠããŠããã¯ãã§ãã
ã»äººã®å¿çãèªã
ããŒã±ãã£ã³ã°ã§éèŠãªã®ã¯ã人ã®å¿çãé¢äžããŠãããšããããšã§ãã
ãã©ãèšãã°ã人ãããªãã®æãåå¿ããŠè¡åããã®ããã
ããã課é¡ã®ããã§ãã
ããã§ã人ã®å¿çãã©ã®ããã«è³Œè²·ã«çµã³ã€ãããããã話ãããŸãã
ããå®ç³åºããã£ãŠãããã«ã¯åºäž»ãšã¹ã¿ãããããŸããã
ããå®ç³ïŒ¡ã«10äžåã®å€æãã€ããŠããŠã売ããŸããã§ããã
ããã§ãåºäž»ã¯ã¹ã¿ããã«ãåå€ãã€ããŠããããã«æç€ºãããŸããã
ããããã¹ã¿ããã¯ãééã£ãŠãåã®å€æ®µãã€ããŠããŸã£ãã®ã§ãã
ãããšãã客ããé£ã¶ããã«å®ç³ïŒ¡ã売ããããã«ãªããŸããã
ãªãã ãšæããŸããïŒ
ããã¯ãå®ç³ïŒ¡ã10äžåã ãšãå®ç©ã§åœç©ãããããªããªãšã客ãæããã£ãŠå£²ããªãã£ãããã§ãã
ããããå®ç³ïŒ¡ã20äžåã®åã®å€æ®µã®ãšãããã®å®ç³ã¯ãšãŠã䟡å€ã®ãããã®ã«éããªããšæã£ããã§ããã
ããããããªãåå€ãã€ããŠãããã売ããŠããªãã£ãã§ãããã
賌買ã«ã¯äººã®å¿çãé¢ããè¯ãäŸã§ããã
ãã®è©±ã¯ãã圱é¿åã®æŠåšããšããæ¬ã«æžãããŠããŸãã
人ã®å¿çãããããŠããè¯æžã§ãã®ã§ããšãŠãåèã«ãªããŸãã
圱é¿åã®æŠåš[第äžç]: ãªãã人ã¯åããããã®ãâ¥ã³ã©ã ïŒç§ã®ããã°ã®è»è·¡

ã»100èšäºå°é
100èšäºå°éããã°ãã©ããªç¶æ³ã«ãªããç¥ã£ãŠããããšã¯å€§åã§ãã
ïŒãæç®100èšäºã§ãæãããã®PVã¯3000ã»ã©ã§ãããŒãžå¥èšªåè æ°ã¯900ãããã§ããã
åçåã«ã¯ãŸã ã»ã©é ããšããã®ãææã§ãã
ããã°100èšäºã®ã¬ãã¥ãŒïŒãPVæ°ãšåçå ¬éãå°ããªæé·ãåã¶
ã»200èšäºå°é
200èšäºïŒ8ãæç®200èšäºã§ãæãããã®PVã¯3500ã§ãæã®ããŒãžå¥èšªåè æ°ã¯2700
ã§ããã
200èšäºæç¹ãš100èšäºæç¹ãæ¯èŒãããšãPVã¯åŸ®å¢ã®+500ã§ãããŒãžå¥èšªåè æ°ã¯3åã«å¢ããŠããŸãã
å°ãã ãæé·ãæããŠããŸãã
ããã°200èšäºã®ã¬ãã¥ãŒïŒãPVæ°ãšåçå ¬éãå°ãæé·ãæãã
ã»300èšäºå°é
300èšäºïŒ10ãæç®ã§300èšäºã§ãæãããã®PVã¯10000ã§ãæã®ããŒãžå¥èšªåè æ°ã¯9000人ãããã§ããã
300èšäºæç¹ãš200èšäºæç¹ãæ¯èŒãããšãPVã¯åŸ®å¢ã®+6500ã§ãããŒãžå¥èšªåè æ°ã¯3åã«å¢ããŠããŸãã
ã»1幎çµé
ããã°ãæžãå§ããŠ1幎ãç«ã¡ãŸããã
2019幎8æ17æ¥ã«å§ããã®ã§ã仿¥ã2020幎8æ22æ¥ãªã®ã§ãæ£ç¢ºã«ã¯1幎ãš5æ¥ã§ãã
åœåå§ãããŠã®é ãæãããã§ãã
ã¹ã¿ãã§å·çãããšããã®ãå°ãæ§ãããããŸããŠããã£ããããŒãããœã³ã³ãè²·ã£ãŠããã°ãã¹ã¿ãŒãããã®ãèŠããŠããŸãã
1幎ã§ãã£ãã330èšäºãããæžããŸããã
èšæ¶ã§ã¯ã»ãŒãæ¯æ¥æŽæ°ãããŠãŸããã
ã¢ã¯ã»ã¹æ°ã§èšãã°ã1幎çµéæç¹ã§æéã«1äž5000PVã»ã©ããŠãããããã«ãªããŸããã
ã»400èšäºå°é
400èšäºïŒ14ãæç®ã§400èšäºã§ãæåœããã®PVã¯17000ã§ãæã®ããŒãžå¥èšªåè æ°ã¯15000人ãããã§ããã
400èšäºæç¹ãš300èšäºæç¹ãæ¯èŒãããšãPVã¯åŸ®å¢ã®+7000ã§ãããŒãžå¥èšªåè æ°ã¯1.7åã«å¢ããŠããŸãã
ããã°400èšäºã®ã¬ãã¥ãŒïŒãPVæ°ãšåçå ¬éãæ¯æ¥Adsenseã§100åçºç
ã»ã¢ãã£ãªãšã€ã1ä»¶1äžåã®åççºç
ããã°åã¢ãã£ãªãšã€ããå§ããŠ5ãæç®ã§ãããã1äžåã®ã¢ãã£ãªãšã€ãã1ä»¶æçŽããŸããã
ãŸãã16ãæç®ã«ã1äžåã1ä»¶æçŽããŠããŸãã
2ä»¶ç®ã«ã€ããŠè§£æãããšãèšäºã¯2500åé²èЧããã250ä»¶ã®åºåãžã®ã¯ãªãã¯ãããã1ä»¶ã®åççºçããã£ãã®ã§ãPVã¯2500ã§CTRã¯10%ã§ãã³ã³ããŒãžã§ã³ã¯0.4ïŒ ã§ãã
ãšã«ããã¢ã¯ã»ã¹æ°ãšã»ãŒã«ã¹ã©ã€ãã£ã³ã°ã«ãã£ãŠæ±ºå®ãã確çã®åé¡ãªãã ãªãšæ°ã¥ããŸããã
ã¢ãã£ãªãšã€ãã§çšŒããªããšæ©ãã§ãŸããïŒ
皌ããªãã®ã¯çç±ããããŸãã
ã»ããªãã®ä¿¡çšããªããã
ã»ååã«éèŠããªããã
ã»ã»ãã人ãšã€ãªãããŠããªããã
察çã®è©³çްã¯äžèšãåèã«ããŠãã ããã
ã¢ãã£ãªãšã€ãã§çšŒããªãçç±ïŒèª°ã§ãã§ãã广ã®ãã3ã€ã®å¯Ÿç
ã»èªåã®ååãã€ãã
ããã¬ãŒãªããã£ã¬ã³ãžããŠã»ããããšããèªåã®ååãäœãããšã§ãã
ã¢ãã£ãªãšã€ãã ãã ãšãéäžã§åºåæ¡ä»¶ããªããªããåçãæ¥èœããããšã ã£ãŠãããŸãã
å®å®çãªåçã確ä¿ããããã«ããè±ã¢ãã£ãªãšã€ãã倧åãªããã§ãã
ããã¬ãŒãªããWebããŒã±ãã£ã³ã°ã®ç¥èãããã¯ãã§ãã
èªåã§ã©ã³ãã£ã³ã°ããŒãžãäœã£ãŠååã®å£²ã蟌ã¿ãã§ããã¯ãã§ãã
ãªã®ã§ããã¬ãŒãããèªåã®ååãæã€ã¹ãã§ããã
èªåã®ååãæã£ãŠãŸããïŒããã¬ãŒãªãååäœãã¯ããããããã¯ã
ã»500èšäºå°é
500èšäºïŒ19ãæç®ã§500èšäºã§ãæåœããã®PVã¯13000ã§ãæã®ããŒãžå¥èšªåè æ°ã¯12000人ãããã§ããã
500èšäºæç¹ãš400èšäºæç¹ãæ¯èŒãããšãPVã¯æžããŠâ²4000ã§ãããŒãžå¥èšªåè æ°ã¯â²3000人ã§ãã
ããã°500èšäºã®ã¬ãã¥ãŒïŒãPVæ°ãšåçå ¬éãåæ»ãæãã
ã»600èšäºå°é
600èšäºïŒ29ãæç®ã§600èšäºã§ãæåœããã®PVã¯9000ã§ãæã®ããŒãžå¥èšªåè æ°ã¯8500人ã§ããã
600èšäºæç¹ãš500èšäºæç¹ãæ¯èŒãããšãPVã¯æžããŠâ²4000ã§ãããŒãžå¥èšªåè æ°ã¯â²3500人ã§ãã
ãšãã¯ã¹ãµãŒããŒã§ããã°ãå§ãã
â»åœå No.1ã®ãšãã¯ã¹ãµãŒããŒ
âŠäžå ·å察å¿ã®ãã³ã

WordPressã§ããã°ãäœã£ãŠããäžã§äžå ·åãçºçããå ŽåããããŸãã
ããã€ã解決ããŸããã®ã§ãåèã®ããæ²èŒããŠãããŸãã
ã»WordPressäžå ·å
WordPressã®äžå ·åãèµ·ããå Žåã¯äžèšããã°ãåç §ããŠãã ããã
ã»Google Adsenseã®å£åº§ãã©ãã«
Google Adsenseã§æ¯ã蟌ã¿ã®å£åº§ç¢ºèªã®ããã®ãã¹ããããžãããããŸããããªãå Žåã¯äžèšããã°ãåç §ããŠãã ããã
ãã¹ããããžãããå ¥éãããªãïŒGoogle Adsenseã®å£åº§ç¢ºèªå€±æ
ã»Google Analyticsã®ãã©ãã«
Google Analyticsã§ãæš©éããããŸããããšãšã©ãŒãåºãå Žåã¯äžèšããã°ãåç §ããŠãã ããã
Googleã¢ããªãã£ã¯ã¹ã®ãšã©ãŒã®è§£æ±ºæ³ãæš©éããããŸããã
ã»ããã°ã«ã¢ã¯ã»ã¹ãããªãå Žå
ããã°ã«ã¢ã¯ã»ã¹ãæ¥ãªãå Žåã¯ãäžèšããã°ãåç §ããŠãã ããã
ããã°ã®ã¢ã¯ã»ã¹ããªããšãã®4ã€ã®åå ãšå¯Ÿç
ã»ãµãŒãã§ã¢ã¯ã»ã¹å¶éããããå Žå
WordPressã®ãµãŒããŒè² è·ãé«ããŠã¢ã¯ã»ã¹å¶éããããå Žåã¯ãäžèšããã°ãåç §ããŠãã ããã
WordPressãéãïŒãµãŒããŒãã¢ã¯ã»ã¹å¶éããããŠããŸãå Žåã®å¯ŸåŠæ³
ã»çŽåž°çãããããå Žå
Site Kit by Googleå°å ¥åŸã«ãPVãšçŽåž°çããããããªã£ãå Žåã®å¯Ÿå¿æ³ã«ã€ããŠã¯ãäžèšããã°ãåç §ããŠãã ããã
Site Kit by Googleã§Analyticsäžå ·åïŒçŽåž°çãäœãPVãããã«ã«ãŠã³ãã«
ã»ã³ã¢ãŠã§ããã€ã¿ã«ã®CLSã®åé¡
ãCLS ã«é¢ããåé¡: 0.25 è¶ ããçºçããŠãã人ã¯äžèšèšäºãèªãã§ãã ããã
ã»ããã®ããŒãžã®åºåãç¡å¹ã«ããŸããããšãããªãã·ã§ã³ã«ã€ããŠ
WordPressã®èšäºæçš¿ã®ãªãã·ã§ã³ã«ãããã®ããŒãžã®åºåãç¡å¹ã«ããŸããããšãããªãã·ã§ã³ããããŸãã
ããã¯ãAdvanced Adsãšãããã©ã°ã€ã³ã®ãªãã·ã§ã³ã§ãã
ããã§ãçåãæ²žãèµ·ãããŸããã
åºåãç¡å¹ã«ãªãã®ã¯ãAdvanced Adsã§èšå®ããŠããGoogle Adsenseã ãã ããããšã
ããããããã®ããŒãžã®åºåãç¡å¹ã«ããããšæžãããŠãã以äžãä»ã®åºåã圱é¿ãåãããã ãªãšå¿é ã«ãªããŸããã
Advanced AdsããŒã ã«åãåãããçµæã¯äžèšã
ããã®ããŒãžã®åºåãç¡å¹ã«ããŸãããã¯Adsenseåºåã ãç¡å¹ã«ãªãã®ãïŒ
ã»AMPã§ã¢ãã»ã³ã¹ã衚瀺ãããªã
AMPåãããã©ãã¹ããã§ã¢ãã»ã³ã¹ã衚瀺ãããªãå Žåã¯ãäžèšã
AMPã§Google Adsenseã衚瀺ãããªãã解決æ³3ã€ã
ã»ãã€ãã¿ãŒãåã蟌ããšé ããªã
ãã€ãã¿ãŒãåã蟌ããšSightSpped Insightã®ã¹ããŒããé ããªããŸãã
ç°¡åã«ãã©ã°ã€ã³ã§è§£æ±ºããæ¹æ³ã¯äžèšã
ããã°ã«ãã€ãã¿ãŒãåã蟌ããšé ããªããç°¡åãã©ã°ã€ã³ã§è§£æ±ºã
ãšãã¯ã¹ãµãŒããŒã§ããã°ãå§ãã
â»åœå No.1ã®ãšãã¯ã¹ãµãŒããŒ
ã»ãŸãšã
WordPressãå§ãããªãããšãã¯ã¹ãµãŒããŒãããããã§ãã
ãšãã¯ã¹ãµãŒããŒã¯ãããªäººã«ããããã§ãã
ã»SEOã§è©äŸ¡ãããé«éãµãŒããŒãã»ãã
ã»ãããããã¬ãŒãšåçã®ç°å¢ãã»ãã
ãã®ããã°ããšãã¯ã¹ãµãŒããŒã䜿ã£ãŠãŸãã
å®éããã®ããã°ããšãã¯ã¹ãµãŒããŒã§å¹Žé13äžPVããããåºããŠããŸãã

ãšãã¯ã¹ãµãŒããŒã§ã®ããã°ã®å§ãæ¹ãäžå¯§ã«æžãäžããã®ã§ãç·ã®ãã¿ã³ããèªãã§äžãããŸãã
ãšãã¯ã¹ãµãŒããŒã®ã¹ã¿ã³ããŒããã©ã³ãªãæé¡990åãããããŸãã
300GBã§å€§å®¹éã
äžæ¹ãã¡ãã£ãšãµãŒããŒã®å€æ®µãé«ãã
ã§ããWordPressã䜿ãããã
ãããªæ¹ã¯ãããªããããéžã°ããŠããŸãã

ãšãã¯ã¹ãµãŒããŒãšããªããããæ¯èŒèšäºã¯ãã¡ã
ããªãããã®ã©ã€ããã©ã³ãªãæé¡220åãããããŸãã
200GBã§å€§å®¹éïŒ
以äžãåèã«ãªãã°å¹žãã§ãã